Small businesses play a vital role in the economy, both locally and nationally. In recognition of this, American Express founded Small Business Saturday, an initiative to encourage people to “Shop Small” through the holiday season and all year round. Customers looking to support local small businesses can use the Shop Small Map, which plots out participating merchants across the United States.
If you want to sign up for American Express’s Shop Small Map for this year’s Small Business Saturday — Saturday, November 25, 2023 — here’s everything you need to know.
What is Small Business Saturday?
Small Business Saturday is the annual “shopping holiday” between Black Friday and Cyber Monday when consumers are encouraged to shop at small businesses in their communities.
