Every leader has a way of making sure their team is effective, efficient, and happy. Recently, a leadership style popularized by Amazon has struck the attention of marketing executive search consultants. It’s called single-threaded leadership.
This concept sprouted as a way to make sure that all-important projects had a strong leader who is solely focused on that one task. Jeff Bezos wanted to make sure the leader was able to put all of their energy into building, nurturing, and expanding that particular project.
In theory, single-threaded leadership sounds great but does it work? The answer is it can. Amazon is a good example. As the leading marketing executive search firm, MarketPro has looked deeper into the method to understand how it can achieve great results.
