If you want your marketing to be effective, you need to treat marketing as a process – a series of actions to achieve your particular marketing goal. But unless you create a marketing system, your marketing process could be inefficient and inconsistent, producing results that are less than you had hoped.
Many small business owners feel marketing is complicated and get frustrated when things don’t work as well as they had intended. You may try various activities, randomly choosing things you see your competitors do, hoping something works.
