There is no denying that these are stressful times — COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies?
That’s the all-important question at the moment for many brands.
A recent study from Kantar gives some insight into how consumers expect businesses to act during the coronavirus pandemic.
According to the study, 75% of respondents felt that companies should not exploit the health crisis to promote their brand. At the same time only 8% felt that companies should stop advertising altogether.
