The spread of the coronavirus has resulted in sweeping changes to the norm, impacting everything from education, to employment, to how we work. Similarly, smart digital marketers are rapidly adjusting their long-planned strategies in response to COVID-19’s cultural impact.
Bottom-of-the-funnel tactics in a COVID-19 world just will not work like they once did. During times of crisis, marketers must focus less on pushing sales and instead on building trust with their audience and on leveraging generosity and empathy over flashy sales or opportunistic product messaging.
