With $200 billion in direct purchasing power and over $500 billion in indirect, targeting the millennials could be the right move to capture more market for your business. Away from the often misrepresented generation, the millennials are now being recognized as the consumers that will drive business growth for marketers.
This shift in realization means marketers who have always targeted their products and services towards the older generation now have to adopt a new set of strategies to win this younger one. To target the millennials right, you need to connect with them on almost every level. That means understanding what they want.
