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Why Cybersecurity Startups Should Target Big Businesses in Their Marketing Strategies

November 29, 2016

Many startup companies are intimidated by the idea of courting high-profile companies. It is actually very important to try and make your brand known to large enterprises because having high-profile clients can lead to more exposure and better sales.

The cybersecurity industry has simply never been more relevant. The reality is that cybersecurity is an area that touches all facets of life and business because cyber threats can occur in any digital setting. One only has to look to the many high-profile data breaches that have happened in recent years to understand how important it is to take proper security measures.

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