I’m not ready for the holidays.
Hot chocolate, old-man sweaters, ice skating with the family while pretending not to be frozen to the core–I’m all for it.
Holiday marketing? Not so much. I swear, I just sent my Fourth of July email campaign.
Black Friday is when the insanity begins, but rather than wait for the day to arrive, you should start sending emails now. Once your customers know to expect your email on the busy day, use the next email to present a unique offer, and then make sure the best deals go to your best customers.
