In his 2009 New York Times and Wall Street Journal Bestselling Book Crush It!, Entrepreneur Gary Vaynerchuk has a chapter titled, “The Best Marketing Strategy Ever.”
The entire chapter is boiled down to one word: Care.
That’s it.
Actually care about your customer.
It seems like common sense, right?
The Big Mistake Companies Continue to Make
Then why do so many companies outsource or push off their most important asset (Customers) to low-wage employees or overseas call centers?
I recently went through the experience (again) as a frustrated customer in need of fast service related to a core part of my business.
