In ecommerce, you live and die by what your customers and prospective customers believe to be true about you. The perceptions they have about your company and the experiences they have with your products and your team is everything.
A series of consistently bad customer experiences can put your company on a downward spiral that most business owners find incredibly difficult to escape from.
A parade of consistently positive and delightful experiences felt by many, on the other hand, can skyrocket your company into greatness.
