Occasionally I talk to these businesses that tell me, “You know what? We like what you have to say, but we’re just going to hire a marketing person.” The question I ask them, which usually gets them to stop and think is, “Which one? Are you going to hire an SEO person, web guy, email girl, social media poster, ads expert, Google person, writer, designer, system integrator, strategist? So, which one, and who are you going to hire?” Because generally speaking, marketing is not as simple as getting one person to do one thing, there’s a whole bunch that goes into it. It is a marketing success system.
