When the pandemic shut down Michael Garrett’s float spa business, he did what many legendary entrepreneurs do: He went into his garage and started tinkering. His goal was to create a cold plunge tub for peoples’ homes that was easy to maintain and use daily. After many, many, many iterations, he and his dad developed a prototype that Garrett thought could be a game-changer.
He brought on his friend Ryan Duey to help launch the company, and three years later, Garrett’s hunch that this could be big proved to be true.