Trend forecasters identify the macro social, economic, and cultural shifts that will impact an ever-evolving consumer landscape, providing context to understand how and why consumers’ views and priorities change year over year.
This year, trend experts already seem to agree on at least one thing: The consumer is not merely a passive participant but an active influencer in shaping the market dynamics informing consumer demand, from sustainability imperatives to a digital landscape that’s ushering in the era of artificial intelligence.
