You think you have a great business idea, but is it really? Eric Butow, CEO of online marketing ROI improvement firm Butow Communications Group, has teamed up with Entrepreneur Media to update the second edition of our best-selling book Write Your Business Plan to help you along every step of the startup process: from vetting an idea to finding funding to building a team.
In the following excerpt, Butow explains how to look at your idea from multiple angles, to see the strengths you should lean into, and find the faults you should fix before walking into an investor meeting.
