When it comes to rebranding, what can your small business learn from a manufacturing giant like Sharp Electronics? Quite a lot, as it turns out.
After its purchase by Japanese electronics manufacturer Hon Hai Precision earlier this year, Sharp went through an extensive rebranding process to focus on its home appliance division.
The effort resulted in a new umbrella of “Simply Better Living,” which demonstrates the company’s increased focus on premium home appliances and commitment to enabling health and wellness for its customers.
