Not very long ago, promoting a brand was a drastically different task from what we know today. Thanks to the internet, over 40 percent of the world’s population is logging on to a computer and using that tool to gather information. As a result, the way in which we define competition has changed. Businesses today must go to great lengths to market their brands to stand out in a vastly overpopulated market.
In most cases, it’s a safe bet to say there are hundreds — if not thousands — of other people trying to do the exact same thing. So, what does it take to stay ahead of the curve?
