Sending out promotional offers to your customers, whether by email, text message or mobile app, can be hit-or-miss. You can track how many recipients actually claim the offer, test different offers or different wording. But would you get more claims by changing it up and sending your offers on a different day or at a different time?
A study by FiveStars examined this issue by studying over 7 million promotional offers and claim rates. Here’s what they found.
