Entrepreneurs are always on the lookout for profitable online businesses, which results in a lot of buyers and very few sellers. This is great news for anyone who owns an established and profitable website. Buyers are aplenty, and they’re hungry for great websites.
But before you start mentally spending what you will get from the sale, it’s worth bearing in mind that buyers today are extremely selective. Ten years ago, they were recklessly throwing money at anything with a .com name and a promise of potential.