Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold.
With 86 percent of buyers “frequently” using mobile phones to access business-related content, it’s no wonder marketers and publishers are leaving their pay-per-click and display tactics in the closet and opting for the gold medal of all advertising methods: content marketing.
