One of the greatest customer acquisition strategies that entrepreneurs use to increase revenue is conversion rate optimization (CRO). Rather unfortunately, majority of them do it the wrong way. According to Unbounce, despite 98 percent of paid marketing campaigns fail, many marketers still blindly invest in online advertisements to get more traffic to their business.
It’s inevitable that advertising on search engines and social platforms helps you to reach out to broader audience and experience a traffic hype. However, you’d be wasting your money if you don’t convert the traffic to happy buyers.
