An email newsletter is an easy, impactful way to keep in touch with your customers. There are plenty of stats that prove email is the top marketing channel for customer engagement; the expected return on investment for an individual marketing email campaign is roughly $42 for every $1 spent.
Newsletters can help you prime your target audience to respond to your next email marketing campaign. They’re also a good way to gain customer insight and learn more about your target customers. To get the data you need, first you need to create an email newsletter that gets opened and read. Pay attention to these five details to build a newsletter that serves your customers and your business.
