Since its release in 2016, TikTok has become an invaluable tool for small businesses. A recent study found that, of small businesses currently using TikTok, 78% say they plan on increasing their investment in the platform.
It’s easy to see why: TikTok has a higher per-post engagement rate than Twitter, Facebook, and Instagram. With so many people hooked on TikTok’s short and creative videos, the platform provides businesses with an opportunity to connect with a young, engaged audience.
Here are seven tips to help companies get started with TikTok and learn how to drive sales in a new way.
