As a small business owner, an entrepreneur, the new marketing manager at a thriving company, you may be wondering how to grow the business and make the best use of your marketing budget.
With a $50,000, $5,000, or even $500 budget for the year, you might be wondering to yourself… Where is this money best spent? Which form of promotion is going to get the most eyes on your company, product or message?
If you’ve made it this far, you’re currently debating between what seems like a sure thing in advertising or a lesser known aspect of marketing in public relations. Or, better yet, you might be reading this because you aren’t really sure of the difference between the two.
