After being bombarded with traditional advertising for decades, consumers today are fatigued from facing digital advertising at every turn. As a result, their behaviors and preferences have evolved. Customers today do not want advertisements forced upon them. They seek authenticity. They don’t want to buy from a brand that interrupts them and annoys them. Instead, they want to build relationships with brands they can trust.
Unfortunately, consumers have very valid reasons to question brands, especially in digital settings. There are approximately 3.4 billion phishing emails sent daily. Rates of brand impersonation and imitation accounts are at an all-time high.
