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57% of Marketing Pros Admit They’re Unprepared for Shifting Consumer Behaviors

December 10, 2020

Via: Small Business Trends

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As the holiday season comes into full swing shopping behavior among consumers is projected to shrink with in-store purchases. This according to research by BlueVenn. More than half of marketers (57%) admit to being concerned they can’t adjust to changes in shopping behavior this holiday season.

The research reveals 64% of US consumers will dramatically change the way they shop this year. This is throwing a wrench on predictions and forecasts businesses usually rely on during the holiday season.

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