The world as we live in it today is not the same as it was even ten years ago. We’ve experienced a technological revolution unlike any we’ve ever seen before. As we pursue the latest trends and technologies, we begin to forget that marketing is all about the people.
A rapidly growing trend is account-based marketing, a B2B marketing strategy that focuses sales and marketing resources on a clearly defined set of target accounts. The trick is to remember that the accounts are made of individuals. For our programs to be effective, they need to resonate.
