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Building a Rock-Solid Brand Means Avoiding These Common Marketing Pitfalls

August 16, 2023

Astrong brand name is the hallmark of your company. It evokes positive emotional connections with your audience and conveys character attributes such as authenticity, trustworthiness, or innovation – all essential qualities for building a solid reputation in today’s competitive market.

Naming your business starts with ideas and research. Start a list of words or phrases that define what your business represents. One tip is to investigate the meaning of words in different languages. This is especially important when operating in multiple countries. This will help ensure the name has the desired meaning across different cultures and languages.

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