We are a society of plugged-in and digitally-connected consumers and the pandemic only raised our expectations of having cohesive, digital experiences with brands. Consumers who have traditionally chosen brick-and-mortar outlets are now shopping online. Conscientious shopping and choosing brands for ethical reasons is becoming more prevalent. And marketing channel usage is as important as ever as consumers favor email and social for purchasing and brand engagement.
Read on for more insights into how the pandemic has shaped the modern consumer and how brands in turn should respond.
