It might be hard to believe for some, but the cup noodles you always end up buying, the extra books that you haven’t read yet, or the chocolates that you throw in your cart moments before checking out, all tell a story – the story of your customer behavior.
Consumer behavior is such an important aspect of marketing that companies have started making dedicated teams to analyze it for their business. Customer behavior, aka buyer behavior, refers to the buying habits of an individual based on the influences from their personal belief, place in society, and their thought process while making a purchase.
