The online world has become a barrage of endless ads and marketing messages fighting for our attention. So how do you break through all the noise? If you’ve done a rebrand recently, you’re already ahead of many B2B companies with dated branding and messaging. If you’re looking to make your B2B marketing stand out even further, animation is an effective way to turn heads.
That’s because we’re naturally drawn to movement. It catches our eye and causes us to pause and assess. It’s evolution, hardwired into our brains from a time when movement could signify a life-or-death threat. Although we’re no longer running from sabre-toothed tigers, our brains continue to respond to movement. A study by Intel found that digital signage captured 400% more views than traditional signage.
