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What is the Voice of the Customer (VOC)?

February 19, 2021

Via: Business 2 Community
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When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more.

Definition of the Voice of the Customer (VoC)

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