Think you can continue to avoid influencer marketing? Think again! The Influencer Marketing Benchmark Report 2021, carried out by Influencer Marketing Hub by surveying over 5,000 relevant brands and professionals, found that the industry is projected to grow to nearly $14 billion this year. That means that your competitors are likely using it – or will be.
Once you have a more realistic understanding of influencer marketing, you can effectively add it to your overall marketing strategy – without expecting the impossible. In this article, we’re going to set some common misconceptions straight. Let’s get started!
