The digital realm is becoming supersaturated in the post-COVID age. More businesses are digitizing operations and improving their online presence, ensuring continuity and growth by adopting multiple marketing channels such as PPC advertising.
This large-scale digital transition has increased online competition tenfold. With more players battling for digital ad space in the bustling marketplace, digital marketing costs have taken a massive leap. According to Statista, the global average cost per click has increased from $0.52 to $0.62 between 2021 and 2022.
This 17% rise has forced many companies to reevaluate their marketing budget and adjust their digital advertising strategies to account for the CPC inflation. However, many forward-thinking marketing leaders are seeking more innovative ways to improve their return on ad spend (ROAS).
