Influencer Marketing is constantly evolving. Last June, in a move to capture some of YouTube’s users, Instagram announced a new long-form video platform, IGTV. While creators had already expressed that Instagram was their preferred platform for influencer engagement, we were curious to see whether or not that translated into the new IGTV product.
To get to the bottom of this, we recently surveyed 200 influencers with over 10,000 Instagram followers on the Grapevine platform about their attitudes towards the IGTV video streaming platform.
