2021 will be an interesting year in digital marketing as brands adjust to COVID-19 and adjust their messaging accordingly. Here are some advancements that you should look out for and consider implementing as part of your overall marketing strategy.
Ethical Business Practices
2020 was a year of change in many sectors, with racial injustice, economic inequality and issues related to public health being at the forefront of public discussion. As a result, many businesses have had to adapt their messaging and their actions as companies accordingly.