Quick gut check: Have you been talking to or at your customers? You already know the importance of marketing, but if you’re not optimizing every effort, every campaign, you could be leaving money on the table.
While strategic messaging and rich content can move the needle, consider this: 89 percent of consumers actually want to connect with brands via messaging. This exciting demand for one-on-one interaction is a sales dream, and with the right tools, you can turn meaningful customer engagement into revenue.
