Top

4 Ways Small Business Owners Can Capitalize on Big Events

How to Find the Courage to Get Out of Your Own Way

Important Measures to Implement During a Recession

Want to Connect With Your Customers? Ditch Old Tactics To Forge Stronger Bonds

Business Lessons from Hallmark Christmas Movies

image credit: Pxhere

How Do Consumers Engage with Brands Through Email?

October 8, 2020

Via: Business 2 Community

Category:

Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing.

Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers during the Covid pandemic. According to research by Campaign Monitor, for most industries, open rates increased exponentially during the pandemic.

Read More on Business 2 Community