To overcome the issue automating your emails is one of the best ways to increase your sales. You can send emails to the right person at the right time.
It is not activated all the time, but whenever a particular event occurs, or your website indicates something, it is sent automatically to the users. It is a reaction of the action taken by any particular user on your website. You can also schedule them at particular moments, like the birthday of your user or when you are willing to announce something publically or at Ester/Christmas, etc.
