Google Ads is rolling out new ways for local businesses to advertise in-store sales.
According to Google, searches for “on sale near me” have grown by 250% over the past two years.
To help advertisers take advantage of this influx in search volume, Google is bringing the following capabilities to local campaigns.
Optimize for calls
In the next few weeks, advertisers will be able to set up local campaigns to drive calls to businesses. This will be available even if store visits measurement isn’t set up.
