When Mark Zuckerberg started Facebook as little more than a student prank in a dorm room, he could have hardly guessed that he was about to create one of the world’s favorite connecting tools. But not only that — in one fell swoop, Zuckerberg also developed the first of several powerful platforms used by brands to connect to their communities.
By now, social media platforms offer brands more than simply one more location for advertising messages. These platforms have become instrumental in building brand trust. They are creating genuine connections that allow brands to engage with their customers on previously impossible levels.
