Marketing has always been a crucial part of doing business. Regardless of how good a product or service is, if the right people don’t see it or hear about it, they won’t be able to decide to pay for it. You risk your product or service dying in obscurity. On the flip side, marketing is now much more complicated than it has ever been. With a lot of buying decisions being made via social media, email, mobile applications and other channels, it has become increasingly difficult to stay fully engaged and effective across all those channels.
