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Influencers typically recommend what products to buy. A positive post can send sales into the stratosphere. TikTokers helped sales of products like the Dyson Airwrap, Mini Uggs, and the Stanley Adventure Quencher water bottle to soar. Content creators often show off shopping hauls from retailers like Ulta Beauty, Target, and Shein on social sites.
Recently, a handful of influencers are doing a 180-degree turn and telling people to save their money.
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