Many startup leaders think that the more money they feed into their marketing budgets, the faster they’ll gain traction. For B2B companies, however, nothing could be further from the truth.
A 2021 CB Insights study found that nearly 4 in 10 organizations hit rock bottom because they either outran their fiscal runway or couldn’t raise new funding. Spending too much too soon on marketing can lead to both of those problems.
B2B marketing differs from that of B2C because it’s typically more involved, requiring a dedicated sales team to close deals. You can’t just throw a bunch of marketing on the wall to see what sticks, you have to work closely with your sales team to listen and learn from customers.
