You can tell a lot about an organization by how it responds to a crisis.
Recent years have brought no small amount of economic instability, prompting business leaders to find ways to adapt. But not every response has proven wise. This post will examine these missteps and explore an important marketing principle for your business.
The most important principle
Every organization will react to change a bit differently. When it comes to marketing, there are three broad camps businesses often fall into during a period of economic volatility:
