Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. Suddenly, even reserved buyers who may normally require months to make a purchase are driven to convert. In fact, 1 out of every 3 purchases during the holiday season is an impulse buy.
As ecommerce prepares for the busiest online shopping period in history, let’s take a look and how and why consumer behavior is so affected by the holiday shopping season. We’ll also examine the projected effects of the pandemic on this year’s holiday season, and discuss data-driven strategies for maximizing revenue.
