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Looking for Ways to Improve Your SaaS Product Marketing Skills?

December 4, 2020

Via: Business 2 Community

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Imagine you’re asked to define “SaaS product marketing.” Would you rate the task as hard or easy?

Before sitting down to write this, I might have said it was easy. But, experienced marketers find it difficult to agree on a definition for “product marketing.”

When you consider the wide spectrum of marketers, that lack of clarity isn’t too surprising. We each carry our own personal experiences and points-of-view.

But, there’s another reason product marketing defies clear definition.

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