It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. adults own a smartphone and Americans consume 60% of their digital media content on mobile apps. The dethroning of the desktop computer is leaving marketers in a scramble, trying to find better ways to maximize their mobile capabilities.
To achieve mobile marketing success in 2017, we must adopt strategies that focus on the user experience. An emphasis on visual content, coupled with predictive analytics and agile testing, are three steps towards a victorious mobile strategy in 2017.
