Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, you’ll be able to get your best messaging in front of high-quality prospects with ease.
Let’s take a closer look at each of the new targeting options—both of which will arrive in your Google Ads account in the coming weeks—and share some thoughts regarding their potential impact on your holiday marketing strategy. Then, we’ll wrap up with some advice regarding the next steps you can take.
