Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience.
Consumers prefer to do business with brands that offer engaging and personalized experiences. They are also willing to pay more for these experiences:
- 73% of companies with above-average customer experience perform better financially than their competitors. Temkin Group | Qualtrics XM Institute
