Measurement is the key to business success. Unless you monitor your company’s performance and key marketing metrics, there’s no way to identify the components in your strategy that need to be replaced, removed, or optimized. It’s also important to closely track the impact of new strategies to see if they’re worth keeping.
However, making data-driven decisions is easier said than done. First of all, you need to have robust and cost-effective measurement platforms that generate an ideal ROI. Secondly, you need to know what to do with the information you gather.
